Paul Cold Ice

Industry : Ice Suppliers

Work Done : Brand Identity, UX/ UI & Website Development

ABOUT THE PROJECT

Paul Cold Industries is a family-managed business headquartered in Navi Mumbai, and with a brief history in Punjab. They are a trusted name in critical cooling solutions, and cater to heavy industries, residential projects, hospitality industries and fisheries with their quality solutions.

We were initially approached by Paul Cold Ice for development of a simple website that showcased basic information about their business and clients they cater to. Like any other B2B business they never felt the need to have a distinct identity for their business. However, with further interactions we were able to make the client understand the importance of branding and its impact. Thus we gave Paul Cold Ice an identity and an amazing website! See the journey story below.

Story behind logo and logomark explanation- This logo majorly comprises for three components viz name of the company, ice cubes and foundation. All the three component depict the most relevant information about the company. For instance, name in the logo brings immediate recognition of the brand in the growth phase of the brand, ice cubes helps a user to understand the nature of the business a company is in and finally the year of foundation gives a weightage letting people know about the experience the company has Symbol exploration Color and typography typography Finalised symbol with type face Finalised symbol with type face Company profile Company profile Some brand mockups. Website design

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